Grow your app with
Most downloads start with a search. See which phrases your app ranks for, how many people type them, and what to change to climb — then watch every change pay off.
What is App Store Optimization (ASO)?
App Store Optimization (ASO) is the ongoing work of making an app easier to find in App Store search, and more likely to be downloaded once it is found. It exists because of one simple fact: most downloads start with somebody typing a phrase into the search bar.
Search is how apps get found
Apple's own numbers say about 65% of App Store downloads start with a search — and more than half of those searches are generic phrases like “workout tracker”, not an app's name. If your app does not rank for the phrases people type, those people never see it.
ASO is not SEO
ASO is often called SEO for the app stores. The goal is the same — show up when people search — but the rules are not. Google reads whole pages; App Store search reads about 160 characters: your Title, your Subtitle and a hidden keyword field. Every word in them either earns you a rank or wastes a slot.
What the work looks like
Find the phrases people actually search, put the ones you can win into your Title and Subtitle, ship, then watch what moves. Ratings and screenshots decide how many of the people who find you tap Get. It is not a one-time setup; it is a loop you rerun as searches shift.
How it works
We read your store listing
Your Title and Subtitle, straight from the App Store, turned into every phrase you are already using. You type nothing.
TitleWorkout Tracker: Gym LogSubtitleHome workout & fitness planhome workoutgym logfitnessworkout trackerWe check where you turn up
Each phrase, asked against the real App Store in the country you pick, with what to do about it. Not a score — an instruction.
home workout#12Keepgym log—Add to Titlefitness#107RemoveFind better ones, star them
AI hunts for phrases people actually type — and your competitors' words count too. Star what matters and we recheck it every day, so a change to your title stops being a guess.
home workout#12 → #4
What you get
What to do about it
Every phrase in your table ends with one instruction — keep it, add it to your Title, drop it — and the reason sits right next to it. You never translate a score into a decision; the deciding is done.
AI keyword suggestions
You type nothing. AI reads what your app is about, then searches real App Store queries for phrases close to your app that you have not used — each with how many people search it, so you can tell which are worth the characters.
ASO Check
Your Title and Subtitle are 60 characters of prime real estate. ASO Check reads them the way search does and points at the waste: words nobody searches, words doubled across both fields, characters left unused.
Competitors
Register the apps that sit above you in your own search results. Their keywords line up next to yours in the same table — and every word they rank for that you do not use is one star away from being tracked.
Trends
Apple refreshes its search report every month. We compare the new one with the last three and show what is new and what is climbing in your country — searchable, and one star away from your table.
Reviews
Your latest written reviews and your average rating, on one page per app. No trip to App Store Connect to find out what people are saying.
63 App Store countries
Rank, popularity, suggestions, trends — every measurement works in 63 storefronts. Pick the country that pays, not the one that is easiest to check.
Pricing
Start free with no card. New accounts get every tool for 3 days, then keep the Free plan. Subscribe whenever the paid tools are worth keeping.
Check the basics and keep your account free
- See 3 keywords per app
- Reviews for any app
- Keep up to 2 apps
- Every tool free for 3 days
Google or email · No card required
You have an app or two and want them found
- AI keyword suggestions
- AI title & keyword rewrites, 3 a day
- ASO Check for your listing
- Compare 3 competitors
- Monthly search trends
- Watch 20 keywords per country
- Room for 3 apps
- Live rank checks & CSV export
A few apps, or a few countries that matter
- Everything in Starter
- Watch 50 keywords per country
- Compare 5 competitors
- Room for 10 apps
- 15 AI rewrites a day, 80 a month
A shelf of apps, and every country
- Everything in Plus
- Unlimited keywords
- Compare 10 competitors
- Unlimited apps
- 30 AI rewrites a day, 150 a month
Free access is handled by ASO Scout. Paid subscriptions are handled securely by Stripe.
Questions
Do I need to create an account?
You can see the first 3 keywords without an account. Sign up with Google or email to unlock every tool for 3 days. No card is required.
Can I cancel?
Yes. You can cancel a paid plan at any time from your account page. The first 3 days require no card and never start a subscription automatically.
I changed my title. Why has nothing moved?
An App Store edit ships with your next release, and search takes another 2–4 weeks to catch up. That wait is normal, and it is why we keep checking instead of asking you to.
Which countries?
63 App Store countries. How many you can watch at once depends on your plan.
Google Play?
Not yet. iOS only for now.
Find out where your app turns up
Type its name. The keywords, the ranks and what to change are on the next screen.